Your Trusted Life Coach

I’m Olivia Edwards, coach, speaker, and founder of the Freedom Formula, and I help thoughtful professionals transform their quiet nature into their greatest advantage so they can step into influence, confidence, and success without ever pretending to be someone they’re not. Like many of the people I serve, I once believed my quiet nature was holding me back. I felt overlooked in noisy spaces, hesitant to speak up even when I had valuable ideas to share, and constantly battling that inner imposter voice that told me I wasn’t enough. Over time, I discovered that my quiet depth was not a limitation but a strength — and that being intentional, reflective, and thoughtful could create just as much, if not more, influence than being loud and forceful. That realization changed everything for me, and today it forms the foundation of the work I do with my clients.

Many of the professionals who come to me are highly capable and driven, yet they often feel invisible in meetings, downplay their achievements to avoid looking boastful, or struggle with networking because the traditional “pushy” approach doesn’t fit their personality. The truth is, none of these are flaws. They are signs that your natural quiet strengths haven’t yet been fully recognized or leveraged. Once you learn to embrace and apply them strategically, they become the very qualities that set you apart as a leader and influencer. That’s what I call the Quiet Advantage.

Through my coaching and programs, I show clients how to reframe self-doubt, communicate authentically, and attract opportunities naturally using a system I developed called the Freedom Formula. Unlike quick fixes or one-size-fits-all advice, the Freedom Formula is a step-by-step roadmap designed to help professionals achieve lasting results by aligning with their authentic selves. It begins with building Quiet Confidence, so you can silence the inner critic and replace it with self-trust. Then we move into Authentic Communication, where I give you practical tools to be heard and respected without ever needing to be the loudest person in the room. From there, we focus on Magnetic Visibility, where you learn simple, low-stress ways to draw clients, opportunities, and recognition to you, rather than exhausting yourself trying to chase them. Finally, we build Sustainable Success, because long-term fulfillment should never come at the cost of burnout or compromising who you are.

My perspective is grounded not only in personal experience but also in decades of professional training and leadership. I am a certified John Maxwell Team Coach, Trainer, and Speaker, with advanced negotiation training from Harvard Law School Programs. I’m also a certified hypnotist and trained mediator, which allows me to blend deep mindset work with practical strategy. Over the years, I have served as Past President and Regional Chair of the San Mateo County Association of Realtors, a Director for the California Association of Realtors, and currently as Director of the US-Sino Culture Experience Consortium. These roles have given me a unique vantage point into leadership, service, and collaboration across industries and cultures.

My background includes more than three decades of negotiation and leadership experience in the highly competitive real estate market, where I learned firsthand the challenges of service and sales professions. Having successfully navigated those demands, I bring to my coaching a deep understanding of what it takes to stand out, thrive, and succeed in environments that often reward volume over value. Today, my mission is to help quiet professionals unlock their authentic path to influence and success, so they can build careers that feel fulfilling and sustainable.

Beyond professional credentials, I invest tens of thousands of dollars each year in my own education and coaching, because I believe in continuous growth and in leading by example. Personally, I live in San Mateo with my husband Gary, our beloved corgis Hannah and Daisy, and Bella the Maltese. I recharge by traveling, visiting museums and art galleries, painting Chinese watercolors, enjoying music and movies, and tending to my garden. These pursuits keep me grounded, creative, and grateful — and they remind me that life is meant to be lived with balance and joy.

At the heart of my work is a belief that your quiet nature is not a limitation — it’s your unfair advantage. I’ve seen clients transform from feeling tired and trapped to creating abundant careers and lives full of freedom and flexibility. Whether you join me for the Quiet Advantage Workshop, dive deeper in the 3-Day Master Your Freedom Formula event, or commit to the 12-Month Freedom Formula Mastery Program, you’ll find a safe, supportive space where your voice matters, your strengths shine, and your success becomes inevitable.